Digital Brand Experience
Mochi Health
Mochi Health is a digital healthcare platform reimagining personalized obesity medicine through empathy, clinical credibility, and inclusive care.
This conceptual case study explores how Mochi Health’s brand identity could translate into a clearer, more emotionally resonant landing experience and campaign system.
Challenge: how to translate their compassionate, science-backed approach into a digital experience that builds trust and drives confident action.
Before
After
Focusing on clarity, emotional connection, and conversion, I refined the visual hierarchy, simplified the color system, and restructured the layout to improve readability, strengthen CTA placement, and create breathing room for the messaging.
The result is a brand-led digital experience that balances clarity, trust, and momentum, reframing healthcare onboarding into a more approachable and human-centered journey.
Using the landing page as a strategic foundation, I designed three ad concepts that reinforce Mochi’s value proposition while optimizing for clarity, trust, and conversion.
